It’s come time to redesign your website. But thinking through your website redesign strategy has revealed some issues with your overall brand. Perhaps your logo is a bit out of step with the times or you’re hearing from your audiences that what they think about your brand doesn’t line up with what they see and […]
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Which Comes First?
In poker, there’s an old saying that if you’ve been in the game 30 minutes and you don’t know who the patsy is, you’re the patsy. And although that’s a bit blunt, it’s an apt metaphor for how many website owners, in organizations large and small, end up realizing they need a new website. That […]
Congratulations! Your nonprofit is growing, and as a result, you’ve outlived your existing software platform. Or, maybe you’re moving along steadily, but finding it hard to get things done with your current set of digital tools. Do you look for a new all-in-one digital suite to handle it all? Do you build custom, from the […]
Read More… from Three Steps to Choosing the Best Software for Nonprofits
Although Gary Vaynerchuk will say that social media is the most important marketing tool there is, we’re going to respectfully disagree (we still love ya, Gary). We’ve argued for years that a nonprofit’s website is the cornerstone of its marketing efforts. And as a nonprofit web design agency, we can attest that when it comes […]
Read More… from What the Best Nonprofit Websites Have in Common
As a social impact marketing agency, we get asked a lot about the benefits derived when a business chooses to focus on a higher purpose, and not just profit. What’s in it for them? How does doing “good” impact the bottom line? And, if they emphasize both purpose and profits, won’t profits end up getting […]
It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era of mobile-first digital interaction. And, at the heart of this interactivity is the app. But that was 15 years ago. Are apps for nonprofits relevant? In this […]
If you’ve spent any time on the web in the last year, you will have come across the term NFT or, Non-Fungible Token. Now, if you’ve been writing these off as money people can’t use to buy mushrooms, I recommend pausing and learning more, because NFTs are—and will be—a thing. First, they represent a core […]
It’s been an interesting year for nonprofit marketing strategy. Predictions that the entire nonprofit industry would seemingly collapse under the weight of COVID didn’t come to fruition. Instead, in 2021 we saw our clients focus, adapt, and do what they had to do to serve their constituencies. Whether it was moving to virtual events and […]
Read More… from The Top Five 2022 Nonprofit Marketing Strategy Trends
When it comes to redesigning your organization’s website, chances are you’ll be doing so in WordPress. You’re not alone. Recent data shows that 40% of all websites running on the web are powered by WordPress, (and a 2018 report shows that 44% of all nonprofit organizations do so as well). But is this seemingly ubiquitous […]
BCS Interactive is being considered to present a talk at the Nonprofit Technology Enterprise Network (NTEN) Conference this coming March, and we can use your support. Close to 450 topics have been submitted from consultants, nonprofits and agencies across the country; the final list of topics is chosen by NTEN through a combination of internal committee input and […]
Read More… from NTC 2022 Is Coming. Will We Be Your Favorite?