Imagine: A Center for Coping With Loss

Imagine: A Center for Coping With Loss

Imagine provides free, year-round grief support services to families and children who have experienced the loss of a loved one.


Custom Website Design + Development, Content Management System, User Experience, Email Marketing, Google Grants Management

Turning a Local Charity Into a Recognized Name

Imagine's visionary leadership has transformed a single grief support center into a recognized brand with multiple locations. BCS Interactive is proud to have played a key role in Imagine's success.

Our Approach


Design for Growth

As Imagine's model of a safe, clinically-sound environment for grief support caught on, more families turned to them for information and resources. The previous Imagine website simply couldn’t accommodate these needs, so our first step was to rebuild the site to withstand greater scrutiny, validate the service and guide families towards their next steps:

Right to the Point.

Right to the Point.

We curated Imagine’s content and messaging to provide clear, concise direction to families seeking support.

Welcome.  This is a Safe Space.

Welcome. This is a Safe Space.

Our design and content strategy emphasized Imagine’s core principles of non-judgement and reassurance.

Reassurance through experience

Reassurance through experience

A more sophisticated design and tools such as the Imagine Blog underscored knowledge and expertise.



Provide the Tools

In order to maintain and grow their position as a recognized grief support resource, we empowered Imagine's team with the right tools to fundraise, develop relationships and continue to gain exposure:

Email Marketing

A crisply-designed email template built in Mailchimp helped the Imagine improve the quality and frequency of their online communications.

Google Grants Management

BCS Interactive secured Google Grant Advertising for Imagine, which provided $10,000 annually in free pay-per-click ads. We then managed their ad platform, creating ads to drive more awareness


Position for the Future

Clear positioning and smart marketing has resulted in enormous demand for Imagine's services. BCS Interactive is working with Imagine to develop online tools to accommodate new Imagine locations and serve an even wider audience.

The Results



YOY increase in website traffic


Families served to date


YoY Revenue Growth

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350 Springfield Avenue #200
Summit, NJ 07901

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