For four generations, Sinai Chapels provided compassionate, tradition-based funeral services to the Jewish community. Now their business was at a crossroads.
Services
Website Planning, Goal Setting, Custom Design, User Experience, Strategy, Process Review, Implementation
Attitudes towards religion were changing, and the local customer base was dispersing. Sinai Chapels turned to us to develop a web presence that positioned their business for a new world.
How We Helped
What We ProvidedWe wanted to build a website that would help the client’s business thrive – but this was no ordinary business. Our redesign had to respect sensitive subject matter, educate visitors about Jewish funeral customs and accommodate users going through a difficult time. To accomplish these goals, we broke the project down across three areas.
Using Wordpress as our content management system, we overhauled each of the processes customers used to interactive with Sinai Chapels online, making them easier for public use as well as internal management.
Using an internal search function, visitors arrive at their service page where they can learn details of the service, leave condolences and make a donation in memory of.
Yahrzeit - the Jewish calendar date during which someone passed away- is often documented in a physical calendar, which Sinai Chapels provides free of charge. We built a responsive, online form that allowed users to order a calendar directly via the site.
Visitors to the Sinai Chapels site were either the recently bereaved, or those planning ahead for themselves or a loved one. In either case we wanted to design an experience that underscored tranquility and comfort.
Our third goal was to provide succinct, accessible information to educate the user on the various aspects of Jewish funeral rituals and processes. We worked with the client to develop:
That offered comprehensive information on Shiva, the week-long Jewish mourning period, as well as the various stages of mourning.
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Allows users to submit questions regarding Jewish faith, tradition, and burial customs to an in-house pastoral counselor
2 Green Village Road, #204 Madison, New Jersey 07940
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