Freelance Meta Ads Buyer

We're seeking a motivated and experienced Freelance Meta Ads Buyer. This role is focused on managing advertising campaigns exclusively on Meta platforms (Facebook & Instagram) to drive client KPIs and Return on Ad Spend (RoAS).

The ideal candidate is analytical, strategic, and has hands-on experience managing and optimizing Meta ad campaigns targeting B2C and B2B audiences, with a preference for candidates with education and nonprofit experience. You will be responsible for the end-to-end management of our clients' Meta advertising efforts, turning data-driven insights into actionable strategies that achieve business goals. The ideal candidate will have excellent communication skills and an entrepreneurial spirit.

Key Responsibilities:

Campaign Management & Optimization

• Plan, build, and launch paid media campaigns within Meta Ads Manager.
• Actively manage budgets and optimize campaigns in real-time to improve performance, utilizing strategies like A/B testing, audience segmentation, and creative analysis.
• Ensure proper campaign tracking is in place by implementing and managing the Meta Pixel and Conversions API (CAPI).

Strategy & Analysis

• Develop comprehensive Meta advertising strategies tailored to specific client objectives.
• Analyze campaign performance using Meta Ads Manager reporting to identify trends and opportunities for growth.
• Create clear and concise performance reports and presentations for clients, translating campaign data into impactful business insights.
• Design and execute A/B testing plans for creative, copy, and audience targeting to continuously improve results.

Cross-Functional Collaboration

• Work closely with internal creative, strategy, and account teams to ensure Meta campaigns are fully integrated with broader marketing plans.
• Provide performance insights to help inform content and creative development.
• Clearly communicate strategies, report on performance, and provide optimization recommendations to clients.

Core Qualifications:

• 3-5+ years of hands-on experience managing client-facing advertising campaigns specifically within Meta Ads Manager.
• LinkedIn ad management experience is also a plus.
• Agency background is preferred.
• Experience managing small ad spend budgets ($2k - 10k/mo), making dollars stretch and demonstrating traction and value, even with low budgets
• Proven experience developing and executing A/B testing plans for Meta campaigns.
• Deep expertise in the Meta advertising platform, from strategy and setup to daily execution and analysis.
• Proficient in using Looker Studio, Excel/Google Sheets and Google Slides to present Meta strategies and campaign reports in a compelling, results-focused way.
• Experience working effectively with cross-functional teams to develop and execute strong client campaigns.

About the Projects:

• Reporting to our senior account manager, you'll begin work with by taking over two existing campaigns; we'll provide everything you need to get started, including a comprehensive review of the client and their programs to-date. 
  
  
• Pay is is $35-$75 depending upon skills and experience. 
  
  
• The right individual will be offered additional campaigns based upon performance and overall chemistry with us. 

• Our typical campaign cycle is about 6 months, though some projects run on a continual basis, where we provide monthly optimization and support.

To Apply:

Using the form below, please answer: 

In the past 12 months, what campaigns have you personally managed? 

Please include platform, budget size, vertical, KPIs, and one or two specific outcomes. If possible, provide anonymized screenshots or reports.  You can send us to your own website, answer via email, or provide attachments.