Founded to support music education for underserved youth, SpreadMusicNow had commitment, passion and purpose, but no online marketing strategy or staff to manage implementation. Until they found a partner in BCS Interactive.
Services
Website Planning, Goal Setting, Custom Design, User Experience, Strategy, Process Review, Implementation
The mission of SpreadMusicNow (SMN) is to transform children's lives through music education. But, as a start-up, SMN had only a small audience and little infrastructure to either market or fund themselves. We had our work cut out for us, but couldn't wait to guide the client to success.
How we helpedSMN had a vision of whom they wanted to reach: music teachers, and those who could affect educational policy. So, we developed a digital-first marketing program designed to:
receptive to the idea that the funding of music education was a national priority.
to approach fundraising on multiple fronts.
to efficiently get the word out, raise funds, and manage key operations.
Given their limited exposure and small staff – SMN had only an Executive Director – we chose tools and tactics that would get SMN quick exposure to the right audiences. First on the list was social media.
Facebook provided the perfect social channel to build the SMN community, allowing for extended discussion and the easy distribution of educational and inspirational content tied to our mission of supporting music education.
Tools like Facebook Live allowed us to capture events in real time, exposing SMN-funded music programs to thousands of fans across the country and further growing our base.
To nurture our connection to the teaching community, we developed a student of the month program, giving teachers the opportunity to honor a student on our growing social platforms.
On the heels of our Facebook community, we’ve built vibrant SMN communities on Twitter and Instagram (the latter is now our fastest-growing platform).
In conjunction with our social media efforts, we built a new website with SpreadMusicNow to act as a hub of resources and information for those interested in supporting our mission. In addition, we developed several tools to help SpreadMusicNow automate some of its daily operations and to process grant applications and information more efficiently.
Marketing Tools
Operational Tools
Every day, SpreadMusicNow transforms children’s lives through its funding of music education programs. So we produced a video to document the stories of kids whose lives have been touched by SpreadMusicNow. The project gave us the opportunity to witness firsthand the power of music as a life-changing force.
Play VideoSince partnering with SpreadMusicNow, we’ve helped them grow from a small, local charity into a nationally-recognized benefactor of music education, providing grants to high-quality music programs serving thousands of children.
Facebook Reach
2018 Fundraising
monthly social interactions
Tell us how we can help by completing this brief form:
350 Springfield Avenue #200
Summit, NJ 07901
info@bcsinteractive.com
973.377.1175
As a digital marketing agency for nonprofits, we write about the work and campaigns we produce, and share what we’ve learned along the way.
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