Founded to support music education for underserved youth, SpreadMusicNow had commitment, passion and purpose, but no online marketing strategy or staff to manage implementation. Until they found a partner in BCS Interactive.


Website Planning, Goal Setting, Custom Design, User Experience, Strategy, Process Review, Implementation

The Mission

The mission of SpreadMusicNow (SMN) is to transform children's lives through music education. But, as a start-up, SMN had only a small audience and little infrastructure to either market or fund themselves. We had our work cut out for us, but couldn't wait to guide the client to success.

How we helped How we helped

  • Top-to-bottom digital assessment and strategy
  • Daily management of digital operations
  • Audience development

  • Digital tools development
  • Online fundraising initiatives and infrastructure
  • Business processes development

Our Approach


Creating a Digital Roadmap

SMN had a vision of whom they wanted to reach: music teachers, and those who could affect educational policy. So, we developed a digital-first marketing program designed to:

Tap into audiences

Tap into audiences

receptive to the idea that the funding of music education was a national priority.

Position the organization

Position the organization

to approach fundraising on multiple fronts.

Equip SMN with tools

Equip SMN with tools

to efficiently get the word out, raise funds, and manage key operations.


Building a Social Juggernaut

Given their limited exposure and small staff – SMN had only an Executive Director – we chose tools and tactics that would get SMN quick exposure to the right audiences. First on the list was social media.

Organic Growth

Facebook provided the perfect social channel to build the SMN community, allowing for extended discussion and the easy distribution of educational and inspirational content tied to our mission of supporting music education.

FB Live

Tools like Facebook Live allowed us to capture events in real time, exposing SMN-funded music programs to thousands of fans across the country and further growing our base.

Music Student of the Month

To nurture our connection to the teaching community, we developed a student of the month program, giving teachers the opportunity to honor a student on our growing social platforms.

Instagram and Twitter

On the heels of our Facebook community, we’ve built vibrant SMN communities on Twitter and Instagram (the latter is now our fastest-growing platform).


Spreading the Gospel About Music Education

In conjunction with our social media efforts, we built a new website with SpreadMusicNow to act as a hub of resources and information for those interested in supporting our mission. In addition, we developed several tools to help SpreadMusicNow automate some of its daily operations and to process grant applications and information more efficiently.

Marketing Tools Marketing Tools

  • Blog
  • Grantee Overviews
  • Student Profiles

Operational Tools Operational Tools

  • Grants Submission
  • Grants Database
  • Responsive Donation Form

Website Screenshot

Every day, SpreadMusicNow transforms children’s lives through its funding of music education programs. So we produced a video to document the stories of kids whose lives have been touched by SpreadMusicNow. The project gave us the opportunity to witness firsthand the power of music as a life-changing force.

Play Video

The Results

Since partnering with SpreadMusicNow, we’ve helped them grow from a small, local charity into a nationally-recognized benefactor of music education, providing grants to high-quality music programs serving thousands of children.

4.1 Million

Facebook Reach


2018 Fundraising


monthly social interactions

Can We Solve a Similar Challenge for You?

Tell us how we can help by completing this brief form:


Here we are.

350 Springfield Avenue #200
Summit, NJ 07901


Are you ready to learn?

As a digital marketing agency for nonprofits, we write about the work and campaigns we produce, and share what we’ve learned along the way.

Count Me In

Subscribe to the Blog

Sign up for monthly marketing insights you can put to use right away.

Subscribe Here