The BCS Interactive Blog

Thoughts on digital marketing and design for nonprofits, foundations and schools

March 27, 2025

How to Market a Charter School

“We need help with enrollment.” This is what I’ve been hearing from almost every charter school we’ve spoken to in the last couple of years. And it makes sense. These day...

February 19, 2025

The Future of Nonprofit Marketing

I’ve been at this a long time, and I’ve had a front-row seat to some major turning points in digital marketing: The rise of the web. The rise of social media. The age ...

December 11, 2024

5 Simple Ways AI Can Improve Your Marketing and Communications Right Now

5 Simple Ways AI Can Improve Your Marketing and Communications Right Now Over the years, I’ve had hundreds of conversations with nonprofit leaders and fundraisers about th...

October 9, 2024

The 4 Steps to Growing Your Cause Online

The 4 Steps to Growing Your Cause Online I’m always astounded when I watch my daughter play violin. It’s such a complex process. How can she coordinate all of those diffe...

July 2, 2024

AI Search Has Arrived.
Here’s What That Means for Your Cause.

If you’ve searched Google recently for information on some general topic, chances are you saw something like this: See that “AI Overview” note at the top? That means tha...

February 21, 2024

My Board Wants to See Marketing Results. Now what?

You did it. You made your case, fought hard - and won. You got the board to approve funding for that large-scale digital marketing project. Time to celebrate, right? Well, ...

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