The BCS Interactive Blog

Thoughts on digital marketing and design for nonprofits, foundations and schools

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November 15, 2023

The Key to Online Success?
Know Your Audience.

Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shar...

May 1, 2023

How to Spend Your Nonprofit Marketing Budget

Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that t...

November 1, 2022

Content Marketing for Nonprofits

Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable...

August 31, 2022

SEO for Nonprofits

SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies...

March 28, 2022

Apps for Nonprofits:
What You Need to Know

It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era ...

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