The BCS Interactive Blog

Thoughts on digital marketing and design for nonprofits, foundations and schools

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March 15, 2023

How to Roll Out a New Logo

Got a new logo? Nice. Here’s how to introduce it to the world.  We get asked a lot about how causes should roll out their new logo. It’s a great question. They’ve put in a...

January 12, 2023

The Guaranteed Way to
Drive Online Awareness

First, let’s get one thing straight. You need an audience. This may seem self-evident, but too many causes rely on a handful of major donors or stakeholders to sustain them...

November 1, 2022

Content Marketing for Nonprofits

Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable...

August 31, 2022

SEO for Nonprofits

SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies...

January 14, 2021

2 Ways to Build a Nonprofit Audience

As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the ear...

March 16, 2020

Using Digital to Cope with Crisis

Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future.  As a non-profit leader, you’ll ...

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