The BCS Interactive Blog

Thoughts on digital marketing and design for nonprofits, foundations and schools

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July 28, 2021

What is Digital Equity, Anyway?

As I was submitting talks to nonprofit marketing and technology conferences last year, I was struck by how often I kept coming across a specific term on the conferences’ we...

June 13, 2014

Don’t Believe the Hype. Believe Your Users.

One of the downsides of the constantly evolving nature of the Web is that it provides fertile ground for hyperbole. With changes in digital marketing occurring so swiftly,...

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