The BCS Interactive Blog

Thoughts on digital marketing and design for nonprofits, foundations and schools

February 25, 2016

Why Facebook Still Matters for Non-Profits, Pt. 2

A while back, I posted about the value of Facebook as an audience-building tool for non-profits and social causes. My purpose was to counter the argument that organizations...

July 13, 2015

Throw Out Your “Content.” Write From The Heart.

I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills. Zinsser...

June 1, 2015

Why Facebook (Still) Matters for Non-Profits – Part One

It’s always hard to feel sorry for a company that’s grown so large it’s become an inescapable part of our lives. Lately though, Facebook has been receiving an especially ba...

June 13, 2014

Don’t Believe the Hype. Believe Your Users.

One of the downsides of the constantly evolving nature of the Web is that it provides fertile ground for hyperbole. With changes in digital marketing occurring so swiftly,...

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