The BCS Interactive Blog

Thoughts on digital marketing and design for nonprofits, foundations and schools

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The Key to Online Success?
Know Your Audience.

Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shar...

How AI is Used for Marketing

After years of speculation, Artificial Intelligence (AI) for practical application has arrived. And whether you’re scared, excited, or unmoved by this fact, the one thing y...

How Long Does it Take to Build a Website?

How long does it take to build a website? After, “how much does it cost to build a website?” this is the second most-asked question we receive, and the answer is complex. M...

How to Spend Your Nonprofit Marketing Budget

Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that t...

How to Roll Out a New Logo

Got a new logo? Nice. Here’s how to introduce it to the world.  We get asked a lot about how causes should roll out their new logo. It’s a great question. They’ve put in a...

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As a digital marketing agency for nonprofits, we write about the work and campaigns we produce, and share what we’ve learned along the way.

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