Foundation Marketing Thought Leadership

How AI is Used for Marketing

After years of speculation, Artificial Intelligence (AI) for practical application has arrived. And whether you’re scared, excited, or unmoved by this fact, the one thing y...

How Long Does it Take to Build a Website?

How long does it take to build a website? After, “how much does it cost to build a website?” this is the second most-asked question we receive, and the answer is complex. M...

How to Spend Your Nonprofit Marketing Budget

Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that t...

How to Roll Out a New Logo

Got a new logo? Nice. Here’s how to introduce it to the world.  We get asked a lot about how causes should roll out their new logo. It’s a great question. They’ve put in a...

The Guaranteed Way to
Drive Online Awareness

First, let’s get one thing straight. You need an audience. This may seem self-evident, but too many causes rely on a handful of major donors or stakeholders to sustain them...

Content Marketing for Nonprofits

Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable...

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