The BCS Interactive Blog

Thoughts on digital marketing and design for nonprofits, foundations and schools

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The Key to Online Success?
Know Your Audience.

Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shar...

How to Spend Your Nonprofit Marketing Budget

Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that t...

Content Marketing for Nonprofits

Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable...

2 Ways to Build a Nonprofit Audience

As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the ear...

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