Website Redesign
Inside Broadway is a New York City-based theater company that provides workshops, in-school performances and broadway theater excursions for thousands of NYC public school students every year. Through their programs, they introduce children to the magic and pageantry of Broadway, inspiring them to consider careers in theater.
Services
User experience, custom website design and development, content management system, donation/payment processor integration, event application
Influencing 6 Different Audiences - with 1 Website
The Inside Broadway Web site was designed to evoke the wonder of Broadway, while underscoring the organization’s educational mission. Moreover, the site had to satisfy the needs of 6 distinct audiences - including the board of directors, parents, and grassroots donors. We did an extensive project review with the client, scoping out both an optimal user experience as well as the client’s strategic goals that site needed to address.
Design
Our design works to engage with the visitor on an emotional level, and then guide them to a specific action, depending upon their location within the site. And, with a home page experience that mimics a curtain being drawn, we gave subtle nod to Broadway.
Functionally
As with all of our projects and products – we emphasized simplicity and visual appeal: a clean, logical annual event sign-up component; simple and efficient donation processes (based on Stripe’s payment processing platform) and a resource-rich press room.
Events/donations
Functionally – as with all of our projects and products – we emphasized simplicity and visual appeal: a clean, logical annual event sign-up component; simple and efficient donation processes (based on Stripe’s payment processing platform) and a resource-rich press room
“We are so happy with the quality of work and personal service BCS Interactive Provided throughout the development of our website.”
Abby Jones-Brazille // Inside Broadway
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350 Springfield Avenue #200
Summit, NJ 07901
info@bcsinteractive.com
973.377.1175
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