Finding Their Focus
Through an extensive discovery phase and in-depth interviews with key stakeholders, we learned that our primary audiences were consumers and their family members. Although these individuals use MHA’s services the most, the site was not designed with them in mind - but rather towards mental health professionals, and thus featured confusing and often overwhelming industry terminology.
We created a new sitemap that offered a consumer-centric navigation, creating, combining, and recategorizing pages to break up content into manageable bites. And, we swapped technical and industry terms for more accessible page titles.