Our 5 most-read nonprofit
marketing posts of 2025

Lou
Kotsinis

As the year winds down, we’ve taken a look back at the ideas we published in 2025, focusing on what nonprofit leaders found most useful.

Below are our five most-read posts of the year. Each one reflects a real question we heard again and again – about visibility, growth, technology, and how to market responsibly in a changing landscape.

If you’re thinking about how to approach marketing in 2026, these are a good place to start. (And, If you only read one, start with #1, it frames the rest). 

So without further ado, our top 5 nonprofit digital marketing posts of 2025: 

1. The Future of Nonprofit Marketing

Who this is for: Anyone trying to get a handle on where nonprofit marketing is headed 

I’m so glad this one made the top of the list, because it’s our “manifesto” for how purpose-driven organizations should realign their thinking to the new reality of marketing. The days of “I need to get people to click back to my website” are over. What’s real now is: 

• Zero-click Marketing: people are spending more time inside social media platforms instead of clicking out. This means that rather than simply posting on Facebook or Instagram, you’ll need to start building full-on “experiences” there. 

• AI search: audiences are increasingly searching via ChatGPT, Claude and Perplexity, and Google has retooled its search functionality to provide AI-enabled answers. That means your content – and your overall brand-building – needs to change accordingly.

• Website as Validator: The role of the website is changing. The website is not disappearing – but rather, becoming the tool you’ll use to engage with your highest-intent audience members, and there’s a process you’ll need to follow to achieve that. 

2. How to Market a Charter School

Who this is for: Charter school leaders and education professionals focused on enrollment

Having partnered with several charter schools (and more to come) this piece distills what we’ve actually seen work to build awareness and drive enrollment, especially in competitive local markets. 

3. How to Roll out a New Logo

Who this is for: Nonprofit leaders and marketing/communications teams

I’m happy to see this one make this list. We wrote it a while back and the fact that it’s still gaining traction means that nonprofits are still looking for a clear framework for introducing a brand the right way. 

Even if you’re not rebranding this year, this is a good one to keep handy for when that day (eventually) comes. 

4. Does my nonprofit really need an app?

Who this is for: Executive directors and anyone evaluating tech investments

If your programs require a level of functionality, workflow, or data capture that a standard website can’t reliably support, this post is for you. 

Sometimes an app is a great investment for your mission. Other times, it’s a costly distraction. This post will help you determine which path makes sense – and what to consider before you commit time and dollars.  

5. How to create a marketing persona that actually works

Who this is for: In-house marketing and communications professionals

One of the principles we teach our nonprofit clients is to work hard to understand your audience before you commit to marketing to them. It’s worth the investment. And one of the key tools you for doing that is to build strong personas. But….

I’m not talking about the classic, “let’s create some fictional character and hope we guessed right.” But rather, what goals are we looking to achieve in our marketing – and then how do we back-in actual audience members to meet them? 

This is a much more effective approach, and we outline it in this post. 

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So, there they are. Our top 5 of 2025. Take some time over the break (you are taking a break, right?) and do a little reading and thinking. I’m confident you’ll come away with ideas you can apply immediately and help your cause thrive in the year ahead. 

Wishing you happy holidays, and health and success in the coming year. 

And if you need us, we’re only an email away.

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