3 Ways to Show Nonprofit Impact
Last year, Network For Good asked 3,000 nonprofit donors what motivated them to give. The answers were enlightening, but not surprising.
Some donors gave because they felt connected to the organization’s mission. Some gave because they trusted the organization to do the right thing with their dollars. And yet others simply wanted to be part of something larger than themselves.
To me though, one motivating factor stood out among the rest: nonprofit impact. Among the top answers the respondents offered was that they gave because they saw the impact that their donation was making.
Having worked with dozens of causes and nonprofit organizations, we’ve seen the importance of showcasing the real-world impact of a nonprofit’s work as a means of conveying to donors that their money is literally doing good.
But how do we illustrate nonprofit impact in ways that encourage supporters to actually donate? Providing statistics and real-world efficacy of programs is a great first step, but to truly engage potential donors, you’ll need to tell in-depth, engaging stories about how your cause is making positive change in the world. Here are three ways to do just that:
Chances are that you already have a compelling mission, and your donor base has trust in your stewardship of their dollars. Now, ensure that you’re not just telling donors how you’re changing the world but showing them, through compelling impact stories.
Note that once you have this content up on your website, you can then amplify it through your social channels and refer to it in your emails, presentations, webinars and even events; strong impact stories carry a lot of weight, and delivered correctly, bring results.
I hope you’re as excited about showcasing impact as we are; think about the ways in which you can illustrate impact in your own organization, and if you need help along the way, we’re only an email away.
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