Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shares in your passion. You strike up a conversation. It turns out that you both went to the same school. How great is […]
Read More… from The Key to Online Success?
Know Your Audience.
Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]
Read More… from How to Spend Your Nonprofit Marketing Budget
As a social impact marketing agency, we get asked a lot about the benefits derived when a business chooses to focus on a higher purpose, and not just profit. What’s in it for them? How does doing “good” impact the bottom line? And, if they emphasize both purpose and profits, won’t profits end up getting […]