If you’ve searched Google recently for information on some general topic, chances are you saw something like this: See that “AI Overview” note at the top? That means that for this particular query, Google is not relying solely on delivering a list of third-party websites – but on Artificial Intelligence – to provide the answer. […]
Category: Nonprofit Digital Marketing
Optimizing Your Website for Growth and Happy Donors (Webinar)
Have you invested time, money and resources into your website – only for minimal results? If you’re doing it right, your website should be producing conversions (meaning sign-ups, applications and donors) as well as happy constituents. Recently, BCS Interactive CEO, Lou Kotsinis gave an in-depth webinar for fundraising guru Rhea Wong’s “Big Ask Gifts” Training […]
My Board Wants to See Marketing Results. Now what?
You did it. You made your case, fought hard – and won. You got the board to approve funding for that large-scale digital marketing project. Time to celebrate, right? Well, not so fast. We’ve seen it before. A nonprofit leader secures money for a new website or ad campaign, and a certain euphoria sets in: […]
The Key to Online Success?
Know Your Audience.
Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shares in your passion. You strike up a conversation. It turns out that you both went to the same school. How great is […]
How AI is Used for Marketing
After years of speculation, Artificial Intelligence (AI) for practical application has arrived. And whether you’re scared, excited, or unmoved by this fact, the one thing you can’t be is oblivious. AI is the real deal, and unlike previous “seismic” trends in technology that never really moved the needle (think voice search, virtual reality, or the […]
How Long Does it Take to Build a Website?
How long does it take to build a website? After, “how much does it cost to build a website?” this is the second most-asked question we receive, and the answer is complex. Many factors go into a comprehensive website build, from your organization’s goals, to the size of the website; from technical requirements, to the […]
How to Spend Your Nonprofit Marketing Budget
Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]
How to Roll Out a New Logo
Got a new logo? Nice. Here’s how to introduce it to the world. We get asked a lot about how causes should roll out their new logo. It’s a great question. They’ve put in a lot of work and diligence into reinvigorating their brand – it only makes sense that the right audiences should not […]
The Guaranteed Way to Drive Online Awareness
First, let’s get one thing straight. You need an audience. This may seem self-evident, but too many causes rely on a handful of major donors or stakeholders to sustain them, neglecting the potential thousands who are interested in offering support. As I’ve written before, you can have the greatest mission in the world, but if […]
Content Marketing for Nonprofits
Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits? Yes. […]