How AI is Used for Marketing

After years of speculation, Artificial Intelligence (AI) for practical application has arrived. And whether you’re scared, excited, or unmoved by this fact, the one thing you can’t be is oblivious. AI is the real deal, and unlike previous “seismic” trends in technology that never really moved the needle (think voice search, virtual reality, or the […]

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How Long Does it Take to Build a Website?

How long does it take to build a website? After, “how much does it cost to build a website?” this is the second most-asked question we receive, and the answer is complex. Many factors go into a comprehensive website build, from your organization’s goals, to the size of the website; from technical requirements, to the […]

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How to Spend Your Nonprofit Marketing Budget

Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]

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The Guaranteed Way to
Drive Online Awareness

First, let’s get one thing straight. You need an audience. This may seem self-evident, but too many causes rely on a handful of major donors or stakeholders to sustain them, neglecting the potential thousands who are interested in offering support. As I’ve written before, you can have the greatest mission in the world, but if […]

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Content Marketing for Nonprofits

Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits?  Yes. […]

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SEO for Nonprofits

SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies and algorithm updates, convinced that Google was going to usurp SEO entirely for itself. But I now realize that I was being lazy, and that with […]

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Three Steps to Choosing the Best Software for Nonprofits

Congratulations! Your nonprofit is growing, and as a result, you’ve outlived your existing software platform. Or, maybe you’re moving along steadily, but finding it hard to get things done with your current set of digital tools. Do you look for a new all-in-one digital suite to handle it all? Do you build custom, from the […]

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Apps for Nonprofits:
What You Need to Know

It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era of mobile-first digital interaction. And, at the heart of this interactivity is the app. But that was 15 years ago. Are apps for nonprofits relevant? In this […]

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The Top Five 2022 Nonprofit Marketing Strategy Trends

It’s been an interesting year for nonprofit marketing strategy. Predictions that the entire nonprofit industry would seemingly collapse under the weight of COVID didn’t come to fruition. Instead, in 2021 we saw our clients focus, adapt, and do what they had to do to serve their constituencies. Whether it was moving to virtual events and […]

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