How to Choose a Fundraising Platform, Part One

If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]

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How Are You Communicating To International Students?

Yesterday, the Trump administration reversed course on a controversial set of guidelines that would have revoked the visas of international students whose schools transitioned to online-only classes during the coronavirus pandemic. Even though they weren’t implemented, the mere publication of the guidelines probably sent your team into a scramble to understand how to interpret the […]

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3 Steps to Building an Online Student Recruitment Pipeline

Now that the coronavirus has put a temporary hold on in-person recruitment events and travel, it’s critical that independent schools build the infrastructure, strategy and tactics necessary to reach prospective students and families online. Even when things return to (a new) normal, having these systems in place will pay future dividends in terms of exposure, […]

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Teen Suicide Prevention and the Coronavirus Pandemic

Among the many challenges we now face as a result of COVID-19, maintaining mental health and well-being may rank as one of the most pressing. Individuals who were already grappling with issues such as anxiety, substance abuse and depression may now find their circumstances exacerbated by quarantine and lockdown measures. Indeed, mental health professionals foresee […]

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Your Mission in the Midst of Chaos

This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]

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Using Digital to Cope with Crisis

Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future.  As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely.  But that doesn’t mean it’s time to despair. On the contrary, thanks […]

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How to Persuade Your Board to Invest in Nonprofit Digital Marketing

You’re a tireless advocate for your cause—the Executive Director on the front lines, overseeing countless projects and deadlines, or the Director of Development, committed to raising the funds to accomplish your mission. You’re doing all the right things, making the right connections, spreading the word far and wide, but you also know that your organization […]

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Google is taking over search traffic. What does that mean for your non-profit?

Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites.  Among his findings: Google solves half […]

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Three Things Your Website Should Be Doing Yesterday

My family and I are currently renovating our home. It’s a major undertaking of time and money. When the work’s complete, I’m going to be certain to upkeep our investment so that we can live comfortably – but also so I can ensure that all of the resources that went into it were well spent. […]

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You’re Leaving Money on the Table. How to Apply for, Set-up and Keep Your $10,000 Google Ad Grant

Are you a nonprofit organization? Do you have a website? Well, then it’s time to apply for some free money from Google Ad Grants. Free money doesn’t exist, you say? Au contraire, my friends. Google Ad Grants awards up to $10,000 per month in in-kind AdWords advertising. I’m not sure you were paying attention – that’s $10,000 per month. […]

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