Content Marketing for Nonprofits

Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits?  Yes. […]

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SEO for Nonprofits

SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies and algorithm updates, convinced that Google was going to usurp SEO entirely for itself. But I now realize that I was being lazy, and that with […]

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2 Ways to Build a Nonprofit Audience

As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the early bird gets the worm; politics make strange bedfellows; hope for the best, expect the worst, and so on. When it came to business, […]

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Using Digital to Cope with Crisis

Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future.  As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely.  But that doesn’t mean it’s time to despair. On the contrary, thanks […]

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