“We need help with enrollment.” This is what I’ve been hearing from almost every charter school we’ve spoken to in the last couple of years. And it makes sense. These days, students and families have many educational options to choose from, including public, private, magnet, hybrid and more. And while I think competition improves the […]
I’ve been at this a long time, and I’ve had a front-row seat to some major turning points in digital marketing: The rise of the web. The rise of social media. The age of apps. While these were game-changers for sure, they arrived at a pace, and in such a way that clients could embrace […]
One of the most often-asked questions we get from clients is “How long will our new website last before it needs to be redesigned?” And our response is always the same: “It depends on you.” The problem lies in the question itself. “How much time before we have to redesign?” assumes that your website is […]
5 Simple Ways AI Can Improve Your Marketing and Communications Right Now Over the years, I’ve had hundreds of conversations with nonprofit leaders and fundraisers about their marketing. The number one challenge each faces is not budget, a reluctant board, or keeping up with technology. It’s capacity. These individuals want to act on the strategy […]
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The 4 Steps to Growing Your Cause Online I’m always astounded when I watch my daughter play violin. It’s such a complex process. How can she coordinate all of those different motions to produce that beautiful sound? How can anyone play violin? Having watched her now for 8 years though, I’ve realized that playing violin […]
If you’ve searched Google recently for information on some general topic, chances are you saw something like this: See that “AI Overview” note at the top? That means that for this particular query, Google is not relying solely on delivering a list of third-party websites – but on Artificial Intelligence – to provide the answer. […]
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Have you invested time, money and resources into your website – only for minimal results? If you’re doing it right, your website should be producing conversions (meaning sign-ups, applications and donors) as well as happy constituents. Recently, BCS Interactive CEO, Lou Kotsinis gave an in-depth webinar for fundraising guru Rhea Wong’s “Big Ask Gifts” Training […]
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You did it. You made your case, fought hard – and won. You got the board to approve funding for that large-scale digital marketing project. Time to celebrate, right? Well, not so fast. We’ve seen it before. A nonprofit leader secures money for a new website or ad campaign, and a certain euphoria sets in: […]
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Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shares in your passion. You strike up a conversation. It turns out that you both went to the same school. How great is […]
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Know Your Audience.
After years of speculation, Artificial Intelligence (AI) for practical application has arrived. And whether you’re scared, excited, or unmoved by this fact, the one thing you can’t be is oblivious. AI is the real deal, and unlike previous “seismic” trends in technology that never really moved the needle (think voice search, virtual reality, or the […]