You did it. You made your case, fought hard – and won. You got the board to approve funding for that large-scale digital marketing project. Time to celebrate, right? Well, not so fast. We’ve seen it before. A nonprofit leader secures money for a new website or ad campaign, and a certain euphoria sets in: […]
Category: Donor Acquisition
The Key to Online Success?
Know Your Audience.
Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shares in your passion. You strike up a conversation. It turns out that you both went to the same school. How great is […]
How to Spend Your Nonprofit Marketing Budget
Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]
Content Marketing for Nonprofits
Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits? Yes. […]
2 Ways to Build a Nonprofit Audience
As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the early bird gets the worm; politics make strange bedfellows; hope for the best, expect the worst, and so on. When it came to business, […]
The Art of the Online Fundraising Experience
At BCS Interactive, we work with a lot of passionate and worthy non-profits. Each of these organizations provides an essential service to their community; each has achieved success in one form or another. Those that stand out from the pack, though, have invariably mastered the tenets of online fundraising. Now, let’s be frank. Raising money […]