How AI is Used for Marketing

After years of speculation, Artificial Intelligence (AI) for practical application has arrived. And whether you’re scared, excited, or unmoved by this fact, the one thing you can’t be is oblivious. AI is the real deal, and unlike previous “seismic” trends in technology that never really moved the needle (think voice search, virtual reality, or the […]

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How to Spend Your Nonprofit Marketing Budget

Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]

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Three Steps to Choosing the Best Software for Nonprofits

Congratulations! Your nonprofit is growing, and as a result, you’ve outlived your existing software platform. Or, maybe you’re moving along steadily, but finding it hard to get things done with your current set of digital tools. Do you look for a new all-in-one digital suite to handle it all? Do you build custom, from the […]

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What the Best Nonprofit Websites
Have in Common

Although Gary Vaynerchuk will say that social media is the most important marketing tool there is, we’re going to respectfully disagree (we still love ya, Gary). We’ve argued for years that a nonprofit’s website is the cornerstone of its marketing efforts. And as a nonprofit web design agency, we can attest that when it comes […]

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Apps for Nonprofits:
What You Need to Know

It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era of mobile-first digital interaction. And, at the heart of this interactivity is the app. But that was 15 years ago. Are apps for nonprofits relevant? In this […]

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What are NFTs?
And Should Nonprofits Care?

If you’ve spent any time on the web in the last year, you will have come across the term NFT or, Non-Fungible Token. Now, if you’ve been writing these off as money people can’t use to buy mushrooms, I recommend pausing and learning more, because NFTs are—and will be—a thing. First, they represent a core […]

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Is WordPress for Nonprofits?

When it comes to redesigning your organization’s website, chances are you’ll be doing so in WordPress.  You’re not alone.  Recent data shows that 40% of all websites running on the web are powered by WordPress, (and a 2018 report shows that 44% of all nonprofit organizations do so as well).  But is this seemingly ubiquitous […]

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NTC 2022 Is Coming. Will We Be Your Favorite?

BCS Interactive is being considered to present a talk at the Nonprofit Technology Enterprise Network (NTEN) Conference this coming March, and we can use your support.  Close to 450 topics have been submitted from consultants, nonprofits and agencies across the country; the final list of topics is chosen by NTEN through a combination of internal committee input and […]

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The Three Elements of Nonprofit Digital Strategy

We hear frequently from organizations about their nonprofit digital strategy, and the conversation usually goes something like this: “We need to raise X dollars in donations in the next fiscal year, so we’re launching a Facebook Fundraiser and a crowdfunding campaign. What do you think?” or “We’re posting a new initiative on Instagram, Twitter and […]

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Design Thinking for Innovation in Purpose-Driven Organizations

In recent years, the concept of “design” in business has taken on a greater role than how it’s classically been defined (i.e., visual layout, graphics, branding, etc.).  As organizations realize the importance of user feedback in developing both products and services, an entire methodology–referred to as design thinking–has evolved.  Mission-based organizations can benefit from using […]

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