When Off-The-Shelf Doesn’t Cut It: 3 Reasons to Build Your Own Web Applications

These days, you can find off-the-shelf Web applications for just about any function your business requires. Have an event coming up and need a quick page? Eventbrite should do the trick. Need a basic “contact us” form for your Web site? Think Wufoo. Heck, with a product like Squarespace, you can even build an entire Web site on your […]

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Why Facebook Still Matters for Non-Profits, Pt. 2

A while back, I posted about the value of Facebook as an audience-building tool for non-profits and social causes. My purpose was to counter the argument that organizations shouldn’t consider Facebook a central component of their online strategy, given that it’s become a pay-to-play platform. Today, I’m going to continue to build the case as to why […]

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