SEO for Nonprofits

SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies and algorithm updates, convinced that Google was going to usurp SEO entirely for itself. But I now realize that I was being lazy, and that with […]

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Google is taking over search traffic. What does that mean for your non-profit?

Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites.  Among his findings: Google solves half […]

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