You did it. You made your case, fought hard – and won. You got the board to approve funding for that large-scale digital marketing project. Time to celebrate, right? Well, not so fast. We’ve seen it before. A nonprofit leader secures money for a new website or ad campaign, and a certain euphoria sets in: […]
Category: Foundation Marketing
The Key to Online Success?
Know Your Audience.
Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shares in your passion. You strike up a conversation. It turns out that you both went to the same school. How great is […]
How to Spend Your Nonprofit Marketing Budget
Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]
Content Marketing for Nonprofits
Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits? Yes. […]
SEO for Nonprofits
SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies and algorithm updates, convinced that Google was going to usurp SEO entirely for itself. But I now realize that I was being lazy, and that with […]
Apps for Nonprofits:
What You Need to Know
It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era of mobile-first digital interaction. And, at the heart of this interactivity is the app. But that was 15 years ago. Are apps for nonprofits relevant? In this […]
NTC 2022 Is Coming. Will We Be Your Favorite?
BCS Interactive is being considered to present a talk at the Nonprofit Technology Enterprise Network (NTEN) Conference this coming March, and we can use your support. Close to 450 topics have been submitted from consultants, nonprofits and agencies across the country; the final list of topics is chosen by NTEN through a combination of internal committee input and […]
The Three Elements of Nonprofit Digital Strategy
We hear frequently from organizations about their nonprofit digital strategy, and the conversation usually goes something like this: “We need to raise X dollars in donations in the next fiscal year, so we’re launching a Facebook Fundraiser and a crowdfunding campaign. What do you think?” or “We’re posting a new initiative on Instagram, Twitter and […]
Design Thinking for Innovation in Purpose-Driven Organizations
In recent years, the concept of “design” in business has taken on a greater role than how it’s classically been defined (i.e., visual layout, graphics, branding, etc.). As organizations realize the importance of user feedback in developing both products and services, an entire methodology–referred to as design thinking–has evolved. Mission-based organizations can benefit from using […]
3 Ways to Show Nonprofit Impact
3 Ways to Show Nonprofit Impact Last year, Network For Good asked 3,000 nonprofit donors what motivated them to give. The answers were enlightening, but not surprising. Some donors gave because they felt connected to the organization’s mission. Some gave because they trusted the organization to do the right thing with their dollars. And yet […]