If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]
Category: Foundation Marketing
Your Mission in the Midst of Chaos
This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]
Using Digital to Cope with Crisis
Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future. As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely. But that doesn’t mean it’s time to despair. On the contrary, thanks […]
How to Persuade Your Board to Invest in Nonprofit Digital Marketing
You’re a tireless advocate for your cause—the Executive Director on the front lines, overseeing countless projects and deadlines, or the Director of Development, committed to raising the funds to accomplish your mission. You’re doing all the right things, making the right connections, spreading the word far and wide, but you also know that your organization […]
You’re Leaving Money on the Table. How to Apply for, Set-up and Keep Your $10,000 Google Ad Grant
Are you a nonprofit organization? Do you have a website? Well, then it’s time to apply for some free money from Google Ad Grants. Free money doesn’t exist, you say? Au contraire, my friends. Google Ad Grants awards up to $10,000 per month in in-kind AdWords advertising. I’m not sure you were paying attention – that’s $10,000 per month. […]
When Off-The-Shelf Doesn’t Cut It: 3 Reasons to Build Your Own Web Applications
These days, you can find off-the-shelf Web applications for just about any function your business requires. Have an event coming up and need a quick page? Eventbrite should do the trick. Need a basic “contact us” form for your Web site? Think Wufoo. Heck, with a product like Squarespace, you can even build an entire Web site on your […]
Why Facebook Still Matters for Non-Profits, Pt. 2
A while back, I posted about the value of Facebook as an audience-building tool for non-profits and social causes. My purpose was to counter the argument that organizations shouldn’t consider Facebook a central component of their online strategy, given that it’s become a pay-to-play platform. Today, I’m going to continue to build the case as to why […]
Throw Out Your “Content.” Write From The Heart.
I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills. Zinsser advocates concise, clutter-free writing. He admonishes his readers to write with purpose. Reading a book like this got me thinking about “content” and “content marketing” – and how […]
Why Facebook (Still) Matters for Non-Profits – Part One
It’s always hard to feel sorry for a company that’s grown so large it’s become an inescapable part of our lives. Lately though, Facebook has been receiving an especially bad rap; first, in the notion that it’s no longer the “hip” social media platform. Second, and more importantly for anyone responsible for marketing, is talk of […]
Don’t Believe the Hype. Believe Your Users.
One of the downsides of the constantly evolving nature of the Web is that it provides fertile ground for hyperbole. With changes in digital marketing occurring so swiftly, tech writers and digital thought leaders readily take to blogs to announce the end of what was, seemingly just yesterday, an effective process or technology. Specifically, I’m referring to […]