Got a new logo? Nice. Here’s how to introduce it to the world. We get asked a lot about how causes should roll out their new logo. It’s a great question. They’ve put in a lot of work and diligence into reinvigorating their brand – it only makes sense that the right audiences should not […]
Tag: nonprofit
Your Mission in the Midst of Chaos
This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]
You’re Leaving Money on the Table. How to Apply for, Set-up and Keep Your $10,000 Google Ad Grant
Are you a nonprofit organization? Do you have a website? Well, then it’s time to apply for some free money from Google Ad Grants. Free money doesn’t exist, you say? Au contraire, my friends. Google Ad Grants awards up to $10,000 per month in in-kind AdWords advertising. I’m not sure you were paying attention – that’s $10,000 per month. […]