Google is taking over search traffic. What does that mean for your non-profit?

Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites.  Among his findings: Google solves half […]

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Throw Out Your “Content.” Write From The Heart.

I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills.  Zinsser advocates concise, clutter-free writing.  He admonishes his readers to write with purpose.  Reading a book like this got me thinking about “content” and “content marketing” – and how […]

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