I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills. Zinsser advocates concise, clutter-free writing. He admonishes his readers to write with purpose. Reading a book like this got me thinking about “content” and “content marketing” – and how […]
Tag: business
Going the Remote Route
A few weeks ago, Jason Fried and David Heinemeier Hansson, the guys from 37 Signals, put out Remote, their much anticipated book about – you guessed it -working remotely. I haven’t yet read it, but I’ve been following their argument for quite a while, which in a nutshell advocates that businesses can – and should […]