What is Digital Equity, Anyway?

As I was submitting talks to nonprofit marketing and technology conferences last year, I was struck by how often I kept coming across a specific term on the conferences’ websites and event content.  It was something I had heard and seen in passing before, but the frequency with which I was now seeing it made […]

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Improving Website Messaging to Raise More Dollars and Increase Awareness (Webinar)

How Can I Give If I Don’t Know What You Do?  Recently, we had the pleasure of presenting a webinar with our friends over at Salsa Labs on a topic that many mission-based organizations struggle with: improving website messaging.  In other words, how can an organization quickly and with impact, define who they are on […]

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Nonprofit Technology and Your Organization’s Long-term Success

Although it’s taken a while, more nonprofits and socially-conscious organizations are embracing a digital-first mindset towards their marketing and operations. They’re realizing that the purposeful use of nonprofit technology, digital tools and online advertising is the most effective way to engage their supporters and stakeholders, as well as to manage critical functions like staffing, fundraising […]

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A Nonprofit Marketing Strategy for a Post-COVID World

Is Your Nonprofit Marketing Strategy Adapted for a post-COVID world? Almost a quarter of all Americans are now fully vaccinated against COVID-19 and another two million are getting vaccinated daily. States are slowly loosening restrictions as infection rates decline. We’re not out of the pandemic woods just yet but many experts are hopeful, and indicators […]

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BCS Interactive and the 2021 Nonprofit Technology Conference

The Nonprofit Technology Enterprise Network (NTEN) is a great organization dedicated to empowering the nonprofit world through education, community and networking opportunities. This coming March, NTEN will be holding their (virtual) Nonprofit Technology Conference and BCS Interactive has submitted 3 presentation topics for consideration. All told, close to 600 topics have been submitted from consultants, […]

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5 Focus Areas for Nonprofit Marketing Success in 2021

Throughout the course of this year, I’m sure you got your fill of digital marketing hacks, tactics, and “must-dos” that, taken together against the backdrop of a global pandemic have probably left you overwhelmed. Today, I want to cut through the noise and share with you 5 focus areas for nonprofit marketing success in 2021; […]

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How to Choose a Fundraising Platform, Part Two

Welcome to part two in our series on how to choose a fundraising platform. As I noted in part one, rather than picking a system based solely on referrals or research, it pays to first think through your organization’s requirements, capabilities and expectations. The right choice of systems can reap benefits for years to come, […]

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How to Choose a Fundraising Platform, Part One

If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]

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Using Digital to Cope with Crisis

Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future.  As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely.  But that doesn’t mean it’s time to despair. On the contrary, thanks […]

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Google is taking over search traffic. What does that mean for your non-profit?

Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites.  Among his findings: Google solves half […]

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