What is Digital Equity, Anyway?

As I was submitting talks to nonprofit marketing and technology conferences last year, I was struck by how often I kept coming across a specific term on the conferences’ websites and event content.  It was something I had heard and seen in passing before, but the frequency with which I was now seeing it made […]

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Don’t Believe the Hype. Believe Your Users.

One of the downsides of the constantly evolving nature of the Web is that it provides fertile ground for hyperbole. With changes in digital marketing occurring so swiftly, tech writers and digital thought leaders readily take to blogs to announce the end of what was, seemingly just yesterday, an effective process or technology. Specifically, I’m referring to […]

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