As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the early bird gets the worm; politics make strange bedfellows; hope for the best, expect the worst, and so on. When it came to business, […]
Category: Nonprofit Digital Marketing
BCS Interactive and the 2021 Nonprofit Technology Conference
The Nonprofit Technology Enterprise Network (NTEN) is a great organization dedicated to empowering the nonprofit world through education, community and networking opportunities. This coming March, NTEN will be holding their (virtual) Nonprofit Technology Conference and BCS Interactive has submitted 3 presentation topics for consideration. All told, close to 600 topics have been submitted from consultants, […]
5 Focus Areas for Nonprofit Marketing Success in 2021
Throughout the course of this year, I’m sure you got your fill of digital marketing hacks, tactics, and “must-dos” that, taken together against the backdrop of a global pandemic have probably left you overwhelmed. Today, I want to cut through the noise and share with you 5 focus areas for nonprofit marketing success in 2021; […]
How to Approach Nonprofit Website Photography
Why does someone donate to your nonprofit or foundation? There are a few reasons: Your mission aligns with their values and passion They see that their contribution can have an impact They consider you trustworthy as they see their own peers give While you should continually work towards developing all of these prompts, there’s an […]
How to Choose a Fundraising Platform, Part Two
Welcome to part two in our series on how to choose a fundraising platform. As I noted in part one, rather than picking a system based solely on referrals or research, it pays to first think through your organization’s requirements, capabilities and expectations. The right choice of systems can reap benefits for years to come, […]
How to Choose a Fundraising Platform, Part One
If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]
Teen Suicide Prevention and the Coronavirus Pandemic
Among the many challenges we now face as a result of COVID-19, maintaining mental health and well-being may rank as one of the most pressing. Individuals who were already grappling with issues such as anxiety, substance abuse and depression may now find their circumstances exacerbated by quarantine and lockdown measures. Indeed, mental health professionals foresee […]
Your Mission in the Midst of Chaos
This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]
Using Digital to Cope with Crisis
Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future. As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely. But that doesn’t mean it’s time to despair. On the contrary, thanks […]
How to Persuade Your Board to Invest in Nonprofit Digital Marketing
You’re a tireless advocate for your cause—the Executive Director on the front lines, overseeing countless projects and deadlines, or the Director of Development, committed to raising the funds to accomplish your mission. You’re doing all the right things, making the right connections, spreading the word far and wide, but you also know that your organization […]