Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites. Among his findings: Google solves half […]
Category: Nonprofit Digital Marketing
Three Things Your Website Should Be Doing Yesterday
My family and I are currently renovating our home. It’s a major undertaking of time and money. When the work’s complete, I’m going to be certain to upkeep our investment so that we can live comfortably – but also so I can ensure that all of the resources that went into it were well spent. […]
You’re Leaving Money on the Table. How to Apply for, Set-up and Keep Your $10,000 Google Ad Grant
Are you a nonprofit organization? Do you have a website? Well, then it’s time to apply for some free money from Google Ad Grants. Free money doesn’t exist, you say? Au contraire, my friends. Google Ad Grants awards up to $10,000 per month in in-kind AdWords advertising. I’m not sure you were paying attention – that’s $10,000 per month. […]
Why Facebook Still Matters for Non-Profits, Pt. 2
A while back, I posted about the value of Facebook as an audience-building tool for non-profits and social causes. My purpose was to counter the argument that organizations shouldn’t consider Facebook a central component of their online strategy, given that it’s become a pay-to-play platform. Today, I’m going to continue to build the case as to why […]
Throw Out Your “Content.” Write From The Heart.
I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills. Zinsser advocates concise, clutter-free writing. He admonishes his readers to write with purpose. Reading a book like this got me thinking about “content” and “content marketing” – and how […]
Why Facebook (Still) Matters for Non-Profits – Part One
It’s always hard to feel sorry for a company that’s grown so large it’s become an inescapable part of our lives. Lately though, Facebook has been receiving an especially bad rap; first, in the notion that it’s no longer the “hip” social media platform. Second, and more importantly for anyone responsible for marketing, is talk of […]
Don’t Believe the Hype. Believe Your Users.
One of the downsides of the constantly evolving nature of the Web is that it provides fertile ground for hyperbole. With changes in digital marketing occurring so swiftly, tech writers and digital thought leaders readily take to blogs to announce the end of what was, seemingly just yesterday, an effective process or technology. Specifically, I’m referring to […]
Do You Know Where Your Website’s Been?
As an agency that specializes in redeveloping outdated or underperforming Web sites and applications, we’re continually picking up where someone else – designer, programmer, agency – left off. This can pose unique challenges, especially when it comes to SEO. Most designers or developers will tell you that they would prefer to start a site from […]
The Art of the Online Fundraising Experience
At BCS Interactive, we work with a lot of passionate and worthy non-profits. Each of these organizations provides an essential service to their community; each has achieved success in one form or another. Those that stand out from the pack, though, have invariably mastered the tenets of online fundraising. Now, let’s be frank. Raising money […]