As a social impact marketing agency, we get asked a lot about the benefits derived when a business chooses to focus on a higher purpose, and not just profit. What’s in it for them? How does doing “good” impact the bottom line? And, if they emphasize both purpose and profits, won’t profits end up getting […]
Tag: purpose-driven organizations
Design Thinking for Innovation in Purpose-Driven Organizations
In recent years, the concept of “design” in business has taken on a greater role than how it’s classically been defined (i.e., visual layout, graphics, branding, etc.). As organizations realize the importance of user feedback in developing both products and services, an entire methodology–referred to as design thinking–has evolved. Mission-based organizations can benefit from using […]
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