If you ever hire an agency or marketing consultant, be forewarned. Here’s the first thing you’re going to hear: “You need to build a persona.” In the world of marketing, there are few more over-hyped tactics than the persona. It’s revered by marketing professionals, misunderstood by clients, and most of the time, misses the mark […]
Read More… from How to Create a Marketing Persona
that Actually Works
Fundraising is hard. Marketing can help ease the fundraising process and increase your chances of success, but you have to first clarify what you think your marketing will achieve, and then ensure that your cause’s model is structured in a way that can actually get results. There are three parts to building a successful marketing […]
Read More… from Before the Ask: How to Market a Fundraising Campaign
Building an app is a significant investment in time, money and resources. Sometimes it’s worth the effort, helping you to elevate your brand and engage more consistently with your audiences. In other cases, it can be an unnecessary expense that diverts resources from more effective digital strategies. If you’re a nonprofit that’s considering an app, […]
“We need help with enrollment.” This is what I’ve been hearing from almost every charter school we’ve spoken to in the last couple of years. And it makes sense. These days, students and families have many educational options to choose from, including public, private, magnet, hybrid and more. And while I think competition improves the […]
I’ve been at this a long time, and I’ve had a front-row seat to some major turning points in digital marketing: The rise of the web. The rise of social media. The age of apps. While these were game-changers for sure, they arrived at a pace, and in such a way that clients could embrace […]
One of the most often-asked questions we get from clients is “How long will our new website last before it needs to be redesigned?” And our response is always the same: “It depends on you.” The problem lies in the question itself. “How much time before we have to redesign?” assumes that your website is […]
5 Simple Ways AI Can Improve Your Marketing and Communications Right Now Over the years, I’ve had hundreds of conversations with nonprofit leaders and fundraisers about their marketing. The number one challenge each faces is not budget, a reluctant board, or keeping up with technology. It’s capacity. These individuals want to act on the strategy […]
Read More… from 5 Simple Ways AI Can Improve Your Marketing and Communications Right Now
The 4 Steps to Growing Your Cause Online I’m always astounded when I watch my daughter play violin. It’s such a complex process. How can she coordinate all of those different motions to produce that beautiful sound? How can anyone play violin? Having watched her now for 8 years though, I’ve realized that playing violin […]
If you’ve searched Google recently for information on some general topic, chances are you saw something like this: See that “AI Overview” note at the top? That means that for this particular query, Google is not relying solely on delivering a list of third-party websites – but on Artificial Intelligence – to provide the answer. […]
Read More… from AI Search Has Arrived. Here’s What That Means for Your Cause.
Have you invested time, money and resources into your website – only for minimal results? If you’re doing it right, your website should be producing conversions (meaning sign-ups, applications and donors) as well as happy constituents. Recently, BCS Interactive CEO, Lou Kotsinis gave an in-depth webinar for fundraising guru Rhea Wong’s “Big Ask Gifts” Training […]
Read More… from Optimizing Your Website for Growth and Happy Donors (Webinar)