5 Simple Ways AI Can Improve Your Marketing and Communications Right Now Over the years, I’ve had hundreds of conversations with nonprofit leaders and fundraisers about their marketing. The number one challenge each faces is not budget, a reluctant board, or keeping up with technology. It’s capacity. These individuals want to act on the strategy […]
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The 4 Steps to Growing Your Cause Online I’m always astounded when I watch my daughter play violin. It’s such a complex process. How can she coordinate all of those different motions to produce that beautiful sound? How can anyone play violin? Having watched her now for 8 years though, I’ve realized that playing violin […]
If you’ve searched Google recently for information on some general topic, chances are you saw something like this: See that “AI Overview” note at the top? That means that for this particular query, Google is not relying solely on delivering a list of third-party websites – but on Artificial Intelligence – to provide the answer. […]
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Have you invested time, money and resources into your website – only for minimal results? If you’re doing it right, your website should be producing conversions (meaning sign-ups, applications and donors) as well as happy constituents. Recently, BCS Interactive CEO, Lou Kotsinis gave an in-depth webinar for fundraising guru Rhea Wong’s “Big Ask Gifts” Training […]
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You did it. You made your case, fought hard – and won. You got the board to approve funding for that large-scale digital marketing project. Time to celebrate, right? Well, not so fast. We’ve seen it before. A nonprofit leader secures money for a new website or ad campaign, and a certain euphoria sets in: […]
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Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shares in your passion. You strike up a conversation. It turns out that you both went to the same school. How great is […]
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Know Your Audience.
How long does it take to build a website? After, “how much does it cost to build a website?” this is the second most-asked question we receive, and the answer is complex. Many factors go into a comprehensive website build, from your organization’s goals, to the size of the website; from technical requirements, to the […]
Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]
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Got a new logo? Nice. Here’s how to introduce it to the world. We get asked a lot about how causes should roll out their new logo. It’s a great question. They’ve put in a lot of work and diligence into reinvigorating their brand – it only makes sense that the right audiences should not […]
Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits? Yes. […]