I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills. Zinsser advocates concise, clutter-free writing. He admonishes his readers to write with purpose. Reading a book like this got me thinking about “content” and “content marketing” – and how […]
Read More… from Throw Out Your “Content.” Write From The Heart.