It’s been an interesting year for nonprofit marketing strategy. Predictions that the entire nonprofit industry would seemingly collapse under the weight of COVID didn’t come to fruition. Instead, in 2021 we saw our clients focus, adapt, and do what they had to do to serve their constituencies. Whether it was moving to virtual events and […]
Read More… from The Top Five 2022 Nonprofit Marketing Strategy Trends
When it comes to redesigning your organization’s website, chances are you’ll be doing so in WordPress. You’re not alone. Recent data shows that 40% of all websites running on the web are powered by WordPress, (and a 2018 report shows that 44% of all nonprofit organizations do so as well). But is this seemingly ubiquitous […]
BCS Interactive is being considered to present a talk at the Nonprofit Technology Enterprise Network (NTEN) Conference this coming March, and we can use your support. Close to 450 topics have been submitted from consultants, nonprofits and agencies across the country; the final list of topics is chosen by NTEN through a combination of internal committee input and […]
Read More… from NTC 2022 Is Coming. Will We Be Your Favorite?
We hear frequently from organizations about their nonprofit digital strategy, and the conversation usually goes something like this: “We need to raise X dollars in donations in the next fiscal year, so we’re launching a Facebook Fundraiser and a crowdfunding campaign. What do you think?” or “We’re posting a new initiative on Instagram, Twitter and […]
Read More… from The Three Elements of Nonprofit Digital Strategy
In recent years, the concept of “design” in business has taken on a greater role than how it’s classically been defined (i.e., visual layout, graphics, branding, etc.). As organizations realize the importance of user feedback in developing both products and services, an entire methodology–referred to as design thinking–has evolved. Mission-based organizations can benefit from using […]
Read More… from Design Thinking for Innovation in Purpose-Driven Organizations
As I was submitting talks to nonprofit marketing and technology conferences last year, I was struck by how often I kept coming across a specific term on the conferences’ websites and event content. It was something I had heard and seen in passing before, but the frequency with which I was now seeing it made […]
In the wake of George Floyd’s murder last year, I like many white Americans was shocked into the uncomfortable truth that appallingly blatant racism exists in this country and that, aside from some admirable feelings and empty words, I hadn’t been doing a single thing about it. So exactly one year ago today my company, […]
How Can I Give If I Don’t Know What You Do? Recently, we had the pleasure of presenting a webinar with our friends over at Salsa Labs on a topic that many mission-based organizations struggle with: improving website messaging. In other words, how can an organization quickly and with impact, define who they are on […]
Read More… from Improving Website Messaging to Raise More Dollars and Increase Awareness (Webinar)
Although it’s taken a while, more nonprofits and socially-conscious organizations are embracing a digital-first mindset towards their marketing and operations. They’re realizing that the purposeful use of nonprofit technology, digital tools and online advertising is the most effective way to engage their supporters and stakeholders, as well as to manage critical functions like staffing, fundraising […]
Read More… from Nonprofit Technology and Your Organization’s Long-term Success
Is Your Nonprofit Marketing Strategy Adapted for a post-COVID world? Almost a quarter of all Americans are now fully vaccinated against COVID-19 and another two million are getting vaccinated daily. States are slowly loosening restrictions as infection rates decline. We’re not out of the pandemic woods just yet but many experts are hopeful, and indicators […]
Read More… from A Nonprofit Marketing Strategy for a Post-COVID World