Throughout the course of this year, I’m sure you got your fill of digital marketing hacks, tactics, and “must-dos” that, taken together against the backdrop of a global pandemic have probably left you overwhelmed. Today, I want to cut through the noise and share with you 5 focus areas for nonprofit marketing success in 2021; […]
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If your school follows a fall/winter recruiting cycle, now is the time to put resources and effort into maximizing student enrollment online. Students and their families are already exploring schools, but given the pandemic, they’re spending more time online than ever before. It’s crucial to use digital marketing tactics now to get in front of […]
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November is approaching, and that means we’re entering peak enrollment season. If your school adheres to a February application deadline, the next three months will be critical as you’ll likely be receiving the highest amount of traffic from prospective students to your website and social media channels during this time. Are you capturing those initial visits […]
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Why does someone donate to your nonprofit or foundation? There are a few reasons: Your mission aligns with their values and passion They see that their contribution can have an impact They consider you trustworthy as they see their own peers give While you should continually work towards developing all of these prompts, there’s an […]
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Fall is here, and that means student recruitment is under way, even if it will be a process unlike any we’ve experienced before. This year, using online channels to reach students and parents is non-negotiable, as travel and traditional means of in-person student recruitment are on hold due to the pandemic. Whether your prospective students […]
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Welcome to part two in our series on how to choose a fundraising platform. As I noted in part one, rather than picking a system based solely on referrals or research, it pays to first think through your organization’s requirements, capabilities and expectations. The right choice of systems can reap benefits for years to come, […]
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The global pandemic has upended how classes will be taught this fall. A resulting economic recession has cast uncertainty into enrollment forecasts and financial aid budgets. And a presidential election that promises to be the most consequential of our lifetime is only 90 days away. Talk about disruption. With so much uncertainty, it’s okay […]
Read More… from In a World of Disruption, How is Your School Being Perceived?
If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]
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Yesterday, the Trump administration reversed course on a controversial set of guidelines that would have revoked the visas of international students whose schools transitioned to online-only classes during the coronavirus pandemic. Even though they weren’t implemented, the mere publication of the guidelines probably sent your team into a scramble to understand how to interpret the […]
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By now, the chorus of support for Juneteenth–and thus the movement for racial equality–will have grown exponentially. So we won’t be the first small business to announce that tomorrow, Friday, June 19th, Juneteenth, will forever forward be a paid company holiday. This is not an announcement to suggest how great we are for acknowledging the […]
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