Now that the coronavirus has put a temporary hold on in-person recruitment events and travel, it’s critical that independent schools build the infrastructure, strategy and tactics necessary to reach prospective students and families online. Even when things return to (a new) normal, having these systems in place will pay future dividends in terms of exposure, […]
Read More… from 3 Steps to Building an Online Student Recruitment Pipeline
Among the many challenges we now face as a result of COVID-19, maintaining mental health and well-being may rank as one of the most pressing. Individuals who were already grappling with issues such as anxiety, substance abuse and depression may now find their circumstances exacerbated by quarantine and lockdown measures. Indeed, mental health professionals foresee […]
Read More… from Teen Suicide Prevention and the Coronavirus Pandemic
This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]
Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future. As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely. But that doesn’t mean it’s time to despair. On the contrary, thanks […]
You’re a tireless advocate for your cause—the Executive Director on the front lines, overseeing countless projects and deadlines, or the Director of Development, committed to raising the funds to accomplish your mission. You’re doing all the right things, making the right connections, spreading the word far and wide, but you also know that your organization […]
Read More… from How to Persuade Your Board to Invest in Nonprofit Digital Marketing
Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites. Among his findings: Google solves half […]
Read More… from Google is taking over search traffic. What does that mean for your non-profit?
2018 has been a great year for BCS Interactive, and we’re currently hiring for a Digital Marketing Project Manager to service a growing client base. The DMPM will support and work along side our Senior Account and Project Manager. If there’s someone in your world that meets the job description – send them along, won’t you? For those of […]
Read More… from Resources for Hiring Digital Project Managers
My family and I are currently renovating our home. It’s a major undertaking of time and money. When the work’s complete, I’m going to be certain to upkeep our investment so that we can live comfortably – but also so I can ensure that all of the resources that went into it were well spent. […]
Read More… from Three Things Your Website Should Be Doing Yesterday
These days, you can find off-the-shelf Web applications for just about any function your business requires. Have an event coming up and need a quick page? Eventbrite should do the trick. Need a basic “contact us” form for your Web site? Think Wufoo. Heck, with a product like Squarespace, you can even build an entire Web site on your […]
Read More… from When Off-The-Shelf Doesn’t Cut It: 3 Reasons to Build Your Own Web Applications
A while back, I posted about the value of Facebook as an audience-building tool for non-profits and social causes. My purpose was to counter the argument that organizations shouldn’t consider Facebook a central component of their online strategy, given that it’s become a pay-to-play platform. Today, I’m going to continue to build the case as to why […]
Read More… from Why Facebook Still Matters for Non-Profits, Pt. 2