Fundraising is hard. Marketing can help ease the fundraising process and increase your chances of success, but you have to first clarify what you think your marketing will achieve, and then ensure that your cause’s model is structured in a way that can actually get results. There are three parts to building a successful marketing […]
Read More… from Before the Ask:
How to Market a Fundraising Campaign
Have you invested time, money and resources into your website – only for minimal results? If you’re doing it right, your website should be producing conversions (meaning sign-ups, applications and donors) as well as happy constituents. Recently, BCS Interactive CEO, Lou Kotsinis gave an in-depth webinar for fundraising guru Rhea Wong’s “Big Ask Gifts” Training […]
Read More… from Optimizing Your Website for Growth and Happy Donors (Webinar)
You did it. You made your case, fought hard – and won. You got the board to approve funding for that large-scale digital marketing project. Time to celebrate, right? Well, not so fast. We’ve seen it before. A nonprofit leader secures money for a new website or ad campaign, and a certain euphoria sets in: […]
Read More… from My Board Wants to See Marketing Results. Now what?
Say you’re a Swiftie. And one day, waiting in line at the coffee shop, you notice that the person in front of you is wearing a Taylor Swift T-shirt. Here’s someone who shares in your passion. You strike up a conversation. It turns out that you both went to the same school. How great is […]
Read More… from The Key to Online Success?
Know Your Audience.
Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]
Read More… from How to Spend Your Nonprofit Marketing Budget
Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits? Yes. […]
As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the early bird gets the worm; politics make strange bedfellows; hope for the best, expect the worst, and so on. When it came to business, […]
At BCS Interactive, we work with a lot of passionate and worthy non-profits. Each of these organizations provides an essential service to their community; each has achieved success in one form or another. Those that stand out from the pack, though, have invariably mastered the tenets of online fundraising. Now, let’s be frank. Raising money […]
Read More… from The Art of the Online Fundraising Experience