How to Approach Nonprofit Website Photography

Why does someone donate to your nonprofit or foundation? There are a few reasons: Your mission aligns with their values and passion They see that their contribution can have an impact They consider you trustworthy as they see their own peers give While you should continually work towards developing all of these prompts, there’s an […]

Read More… from How to Approach Nonprofit Website Photography

Building a Student Recruitment Page That Converts

Fall is here, and that means student recruitment is under way, even if it will be a process unlike any we’ve experienced before. This year, using online channels to reach students and parents is non-negotiable, as travel and traditional means of in-person student recruitment are on hold due to the pandemic. Whether your prospective students […]

Read More… from Building a Student Recruitment Page That Converts

How to Choose a Fundraising Platform, Part Two

Welcome to part two in our series on how to choose a fundraising platform. As I noted in part one, rather than picking a system based solely on referrals or research, it pays to first think through your organization’s requirements, capabilities and expectations. The right choice of systems can reap benefits for years to come, […]

Read More… from How to Choose a Fundraising Platform, Part Two

In a World of Disruption, How is Your School Being Perceived?

The global pandemic has upended how classes will be taught this fall. A resulting economic recession has cast uncertainty into enrollment forecasts and financial aid budgets. And a presidential election that promises to be the most consequential of our lifetime is only 90 days away. Talk about disruption.   With so much uncertainty, it’s okay […]

Read More… from In a World of Disruption, How is Your School Being Perceived?

How to Choose a Fundraising Platform, Part One

If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]

Read More… from How to Choose a Fundraising Platform, Part One

How Are You Communicating To International Students?

Yesterday, the Trump administration reversed course on a controversial set of guidelines that would have revoked the visas of international students whose schools transitioned to online-only classes during the coronavirus pandemic. Even though they weren’t implemented, the mere publication of the guidelines probably sent your team into a scramble to understand how to interpret the […]

Read More… from How Are You Communicating To International Students?

Why We’re Making Juneteenth a Company Holiday

By now, the chorus of support for Juneteenth–and thus the movement for racial equality–will have grown exponentially. So we won’t be the first small business to announce that tomorrow, Friday, June 19th, Juneteenth, will forever forward be a paid company holiday. This is not an announcement to suggest how great we are for acknowledging the […]

Read More… from Why We’re Making Juneteenth a Company Holiday

3 Steps to Building an Online Student Recruitment Pipeline

Now that the coronavirus has put a temporary hold on in-person recruitment events and travel, it’s critical that independent schools build the infrastructure, strategy and tactics necessary to reach prospective students and families online. Even when things return to (a new) normal, having these systems in place will pay future dividends in terms of exposure, […]

Read More… from 3 Steps to Building an Online Student Recruitment Pipeline

Teen Suicide Prevention and the Coronavirus Pandemic

Among the many challenges we now face as a result of COVID-19, maintaining mental health and well-being may rank as one of the most pressing. Individuals who were already grappling with issues such as anxiety, substance abuse and depression may now find their circumstances exacerbated by quarantine and lockdown measures. Indeed, mental health professionals foresee […]

Read More… from Teen Suicide Prevention and the Coronavirus Pandemic

Your Mission in the Midst of Chaos

This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]

Read More… from Your Mission in the Midst of Chaos

Sign Up

Get monthly marketing guidance from BCS Interactive in your inbox.

I'm good. Please don't ask again.