The global pandemic has upended how classes will be taught this fall. A resulting economic recession has cast uncertainty into enrollment forecasts and financial aid budgets. And a presidential election that promises to be the most consequential of our lifetime is only 90 days away. Talk about disruption. With so much uncertainty, it’s okay […]
Read More… from In a World of Disruption, How is Your School Being Perceived?
If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]
Read More… from How to Choose a Fundraising Platform, Part One
Yesterday, the Trump administration reversed course on a controversial set of guidelines that would have revoked the visas of international students whose schools transitioned to online-only classes during the coronavirus pandemic. Even though they weren’t implemented, the mere publication of the guidelines probably sent your team into a scramble to understand how to interpret the […]
Read More… from How Are You Communicating To International Students?
By now, the chorus of support for Juneteenth–and thus the movement for racial equality–will have grown exponentially. So we won’t be the first small business to announce that tomorrow, Friday, June 19th, Juneteenth, will forever forward be a paid company holiday. This is not an announcement to suggest how great we are for acknowledging the […]
Read More… from Why We’re Making Juneteenth a Company Holiday
Now that the coronavirus has put a temporary hold on in-person recruitment events and travel, it’s critical that independent schools build the infrastructure, strategy and tactics necessary to reach prospective students and families online. Even when things return to (a new) normal, having these systems in place will pay future dividends in terms of exposure, […]
Read More… from 3 Steps to Building an Online Student Recruitment Pipeline
Among the many challenges we now face as a result of COVID-19, maintaining mental health and well-being may rank as one of the most pressing. Individuals who were already grappling with issues such as anxiety, substance abuse and depression may now find their circumstances exacerbated by quarantine and lockdown measures. Indeed, mental health professionals foresee […]
Read More… from Teen Suicide Prevention and the Coronavirus Pandemic
This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]
Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future. As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely. But that doesn’t mean it’s time to despair. On the contrary, thanks […]
You’re a tireless advocate for your cause—the Executive Director on the front lines, overseeing countless projects and deadlines, or the Director of Development, committed to raising the funds to accomplish your mission. You’re doing all the right things, making the right connections, spreading the word far and wide, but you also know that your organization […]
Read More… from How to Persuade Your Board to Invest in Nonprofit Digital Marketing
Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites. Among his findings: Google solves half […]
Read More… from Google is taking over search traffic. What does that mean for your non-profit?