I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills. Zinsser advocates concise, clutter-free writing. He admonishes his readers to write with purpose. Reading a book like this got me thinking about “content” and “content marketing” – and how […]
Read More… from Throw Out Your “Content.” Write From The Heart.
It’s always hard to feel sorry for a company that’s grown so large it’s become an inescapable part of our lives. Lately though, Facebook has been receiving an especially bad rap; first, in the notion that it’s no longer the “hip” social media platform. Second, and more importantly for anyone responsible for marketing, is talk of […]
Read More… from Why Facebook (Still) Matters for Non-Profits – Part One
One of the downsides of the constantly evolving nature of the Web is that it provides fertile ground for hyperbole. With changes in digital marketing occurring so swiftly, tech writers and digital thought leaders readily take to blogs to announce the end of what was, seemingly just yesterday, an effective process or technology. Specifically, I’m referring to […]