How Can I Give If I Don’t Know What You Do? Recently, we had the pleasure of presenting a webinar with our friends over at Salsa Labs on a topic that many mission-based organizations struggle with: improving website messaging. In other words, how can an organization quickly and with impact, define who they are on […]
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Although it’s taken a while, more nonprofits and socially-conscious organizations are embracing a digital-first mindset towards their marketing and operations. They’re realizing that the purposeful use of nonprofit technology, digital tools and online advertising is the most effective way to engage their supporters and stakeholders, as well as to manage critical functions like staffing, fundraising […]
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Is Your Nonprofit Marketing Strategy Adapted for a post-COVID world? Almost a quarter of all Americans are now fully vaccinated against COVID-19 and another two million are getting vaccinated daily. States are slowly loosening restrictions as infection rates decline. We’re not out of the pandemic woods just yet but many experts are hopeful, and indicators […]
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3 Ways to Show Nonprofit Impact Last year, Network For Good asked 3,000 nonprofit donors what motivated them to give. The answers were enlightening, but not surprising. Some donors gave because they felt connected to the organization’s mission. Some gave because they trusted the organization to do the right thing with their dollars. And yet […]
As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the early bird gets the worm; politics make strange bedfellows; hope for the best, expect the worst, and so on. When it came to business, […]
The Nonprofit Technology Enterprise Network (NTEN) is a great organization dedicated to empowering the nonprofit world through education, community and networking opportunities. This coming March, NTEN will be holding their (virtual) Nonprofit Technology Conference and BCS Interactive has submitted 3 presentation topics for consideration. All told, close to 600 topics have been submitted from consultants, […]
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Throughout the course of this year, I’m sure you got your fill of digital marketing hacks, tactics, and “must-dos” that, taken together against the backdrop of a global pandemic have probably left you overwhelmed. Today, I want to cut through the noise and share with you 5 focus areas for nonprofit marketing success in 2021; […]
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Why does someone donate to your nonprofit or foundation? There are a few reasons: Your mission aligns with their values and passion They see that their contribution can have an impact They consider you trustworthy as they see their own peers give While you should continually work towards developing all of these prompts, there’s an […]
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Welcome to part two in our series on how to choose a fundraising platform. As I noted in part one, rather than picking a system based solely on referrals or research, it pays to first think through your organization’s requirements, capabilities and expectations. The right choice of systems can reap benefits for years to come, […]
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If you’re a nonprofit decision maker, at some point you’ll have to consider (or reconsider) how to choose a fundraising platform for your organization. This can be a painful process. Over the last 10 years, there’s been an explosion of online fundraising products, tools and software. There are legacy systems, niche players and shiny new […]
Read More… from How to Choose a Fundraising Platform, Part One