Building an app is a significant investment in time, money and resources. Sometimes it’s worth the effort, helping you to elevate your brand and engage more consistently with your audiences. In other cases, it can be an unnecessary expense that diverts resources from more effective digital strategies. If you’re a nonprofit that’s considering an app, […]
Category: Technology for Nonprofits
How to Market a Charter School
“We need help with enrollment.” This is what I’ve been hearing from almost every charter school we’ve spoken to in the last couple of years. And it makes sense. These days, students and families have many educational options to choose from, including public, private, magnet, hybrid and more. And while I think competition improves the […]
The Future of Nonprofit Marketing
I’ve been at this a long time, and I’ve had a front-row seat to some major turning points in digital marketing: The rise of the web. The rise of social media. The age of apps. While these were game-changers for sure, they arrived at a pace, and in such a way that clients could embrace […]
Optimizing Your Website for Growth and Happy Donors (Webinar)
Have you invested time, money and resources into your website – only for minimal results? If you’re doing it right, your website should be producing conversions (meaning sign-ups, applications and donors) as well as happy constituents. Recently, BCS Interactive CEO, Lou Kotsinis gave an in-depth webinar for fundraising guru Rhea Wong’s “Big Ask Gifts” Training […]
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How AI is Used for Marketing
After years of speculation, Artificial Intelligence (AI) for practical application has arrived. And whether you’re scared, excited, or unmoved by this fact, the one thing you can’t be is oblivious. AI is the real deal, and unlike previous “seismic” trends in technology that never really moved the needle (think voice search, virtual reality, or the […]
How to Spend Your Nonprofit Marketing Budget
Over the last 10 years, there’s been a welcome transformation in the nonprofit sector. Nonprofits, and the boards that serve them have slowly come around to the idea that they have to invest in marketing in order to expand their mission, stay relevant and attract talent. Not all organizations have gotten the message, but enough […]
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Three Steps to Choosing the Best Software for Nonprofits
Congratulations! Your nonprofit is growing, and as a result, you’ve outlived your existing software platform. Or, maybe you’re moving along steadily, but finding it hard to get things done with your current set of digital tools. Do you look for a new all-in-one digital suite to handle it all? Do you build custom, from the […]
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What the Best Nonprofit Websites Have in Common
Although Gary Vaynerchuk will say that social media is the most important marketing tool there is, we’re going to respectfully disagree (we still love ya, Gary). We’ve argued for years that a nonprofit’s website is the cornerstone of its marketing efforts. And as a nonprofit web design agency, we can attest that when it comes […]
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Apps for Nonprofits:
What You Need to Know
It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era of mobile-first digital interaction. And, at the heart of this interactivity is the app. But that was 15 years ago. Are apps for nonprofits relevant? In this […]
What are NFTs? And Should Nonprofits Care?
If you’ve spent any time on the web in the last year, you will have come across the term NFT or, Non-Fungible Token. Now, if you’ve been writing these off as money people can’t use to buy mushrooms, I recommend pausing and learning more, because NFTs are—and will be—a thing. First, they represent a core […]