First, let’s get one thing straight. You need an audience. This may seem self-evident, but too many causes rely on a handful of major donors or stakeholders to sustain them, neglecting the potential thousands who are interested in offering support. As I’ve written before, you can have the greatest mission in the world, but if […]
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Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits? Yes. […]
SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies and algorithm updates, convinced that Google was going to usurp SEO entirely for itself. But I now realize that I was being lazy, and that with […]
It’s come time to redesign your website. But thinking through your website redesign strategy has revealed some issues with your overall brand. Perhaps your logo is a bit out of step with the times or you’re hearing from your audiences that what they think about your brand doesn’t line up with what they see and […]
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Which Comes First?
In poker, there’s an old saying that if you’ve been in the game 30 minutes and you don’t know who the patsy is, you’re the patsy. And although that’s a bit blunt, it’s an apt metaphor for how many website owners, in organizations large and small, end up realizing they need a new website. That […]
Congratulations! Your nonprofit is growing, and as a result, you’ve outlived your existing software platform. Or, maybe you’re moving along steadily, but finding it hard to get things done with your current set of digital tools. Do you look for a new all-in-one digital suite to handle it all? Do you build custom, from the […]
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Although Gary Vaynerchuk will say that social media is the most important marketing tool there is, we’re going to respectfully disagree (we still love ya, Gary). We’ve argued for years that a nonprofit’s website is the cornerstone of its marketing efforts. And as a nonprofit web design agency, we can attest that when it comes […]
Read More… from What the Best Nonprofit Websites Have in Common
As a social impact marketing agency, we get asked a lot about the benefits derived when a business chooses to focus on a higher purpose, and not just profit. What’s in it for them? How does doing “good” impact the bottom line? And, if they emphasize both purpose and profits, won’t profits end up getting […]
It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era of mobile-first digital interaction. And, at the heart of this interactivity is the app. But that was 15 years ago. Are apps for nonprofits relevant? In this […]
If you’ve spent any time on the web in the last year, you will have come across the term NFT or, Non-Fungible Token. Now, if you’ve been writing these off as money people can’t use to buy mushrooms, I recommend pausing and learning more, because NFTs are—and will be—a thing. First, they represent a core […]