3 Ways to Show Nonprofit Impact Last year, Network For Good asked 3,000 nonprofit donors what motivated them to give. The answers were enlightening, but not surprising. Some donors gave because they felt connected to the organization’s mission. Some gave because they trusted the organization to do the right thing with their dollars. And yet […]
As an immigrant to this country, my father learned through trial and error how to build a business, and a life. To this day, he shares his wisdom through aphorisms: the early bird gets the worm; politics make strange bedfellows; hope for the best, expect the worst, and so on. When it came to business, […]
The Nonprofit Technology Enterprise Network (NTEN) is a great organization dedicated to empowering the nonprofit world through education, community and networking opportunities. This coming March, NTEN will be holding their (virtual) Nonprofit Technology Conference and BCS Interactive has submitted 3 presentation topics for consideration. All told, close to 600 topics have been submitted from consultants, […]
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Throughout the course of this year, I’m sure you got your fill of digital marketing hacks, tactics, and “must-dos” that, taken together against the backdrop of a global pandemic have probably left you overwhelmed. Today, I want to cut through the noise and share with you 5 focus areas for nonprofit marketing success in 2021; […]
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If your school follows a fall/winter recruiting cycle, now is the time to put resources and effort into maximizing student enrollment online. Students and their families are already exploring schools, but given the pandemic, they’re spending more time online than ever before. It’s crucial to use digital marketing tactics now to get in front of […]
Read More… from A Checklist for Maximizing Student Enrollment Online
November is approaching, and that means we’re entering peak enrollment season. If your school adheres to a February application deadline, the next three months will be critical as you’ll likely be receiving the highest amount of traffic from prospective students to your website and social media channels during this time. Are you capturing those initial visits […]
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Why does someone donate to your nonprofit or foundation? There are a few reasons: Your mission aligns with their values and passion They see that their contribution can have an impact They consider you trustworthy as they see their own peers give While you should continually work towards developing all of these prompts, there’s an […]
Read More… from How to Approach Nonprofit Website Photography
Fall is here, and that means student recruitment is under way, even if it will be a process unlike any we’ve experienced before. This year, using online channels to reach students and parents is non-negotiable, as travel and traditional means of in-person student recruitment are on hold due to the pandemic. Whether your prospective students […]
Read More… from Building a Student Recruitment Page That Converts
Welcome to part two in our series on how to choose a fundraising platform. As I noted in part one, rather than picking a system based solely on referrals or research, it pays to first think through your organization’s requirements, capabilities and expectations. The right choice of systems can reap benefits for years to come, […]
Read More… from How to Choose a Fundraising Platform, Part Two
The global pandemic has upended how classes will be taught this fall. A resulting economic recession has cast uncertainty into enrollment forecasts and financial aid budgets. And a presidential election that promises to be the most consequential of our lifetime is only 90 days away. Talk about disruption. With so much uncertainty, it’s okay […]
Read More… from In a World of Disruption, How is Your School Being Perceived?