Among the many challenges we now face as a result of COVID-19, maintaining mental health and well-being may rank as one of the most pressing. Individuals who were already grappling with issues such as anxiety, substance abuse and depression may now find their circumstances exacerbated by quarantine and lockdown measures. Indeed, mental health professionals foresee […]
Read More… from Teen Suicide Prevention and the Coronavirus Pandemic
This week, I asked a friend and prominent non-profit consultant how he’s guiding his clients during the Coronavirus crisis. After sharing thoughts on specific work, he summed up with this: I’m telling them to lead with mission. Exactly. Your mission is your reason for existing as an organization. It’s the good you bring to the […]
Crisis Management for Nonprofits By now, the reality has set in that our lives will be disrupted significantly for the foreseeable future. As a non-profit leader, you’ll bear an especially heavy burden as fundraising, networking and association events are postponed or canceled entirely. But that doesn’t mean it’s time to despair. On the contrary, thanks […]
You’re a tireless advocate for your cause—the Executive Director on the front lines, overseeing countless projects and deadlines, or the Director of Development, committed to raising the funds to accomplish your mission. You’re doing all the right things, making the right connections, spreading the word far and wide, but you also know that your organization […]
Read More… from How to Persuade Your Board to Invest in Nonprofit Digital Marketing
Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites. Among his findings: Google solves half […]
Read More… from Google is taking over search traffic. What does that mean for your non-profit?
My family and I are currently renovating our home. It’s a major undertaking of time and money. When the work’s complete, I’m going to be certain to upkeep our investment so that we can live comfortably – but also so I can ensure that all of the resources that went into it were well spent. […]
Read More… from Three Things Your Website Should Be Doing Yesterday
Are you a nonprofit organization? Do you have a website? Well, then it’s time to apply for some free money from Google Ad Grants. Free money doesn’t exist, you say? Au contraire, my friends. Google Ad Grants awards up to $10,000 per month in in-kind AdWords advertising. I’m not sure you were paying attention – that’s $10,000 per month. […]
A while back, I posted about the value of Facebook as an audience-building tool for non-profits and social causes. My purpose was to counter the argument that organizations shouldn’t consider Facebook a central component of their online strategy, given that it’s become a pay-to-play platform. Today, I’m going to continue to build the case as to why […]
Read More… from Why Facebook Still Matters for Non-Profits, Pt. 2
I’m in the middle of William Zinsser’s On Writing Well – a classic guide to writing non-fiction that I recommend to anyone looking to improve their writing skills. Zinsser advocates concise, clutter-free writing. He admonishes his readers to write with purpose. Reading a book like this got me thinking about “content” and “content marketing” – and how […]
Read More… from Throw Out Your “Content.” Write From The Heart.
It’s always hard to feel sorry for a company that’s grown so large it’s become an inescapable part of our lives. Lately though, Facebook has been receiving an especially bad rap; first, in the notion that it’s no longer the “hip” social media platform. Second, and more importantly for anyone responsible for marketing, is talk of […]
Read More… from Why Facebook (Still) Matters for Non-Profits – Part One