Recently, SparkToro’s Rand Fishkin painted a bleak picture of the current state of search, detailing a trend that most of us in the digital marketing community have been witnessing for years: that Google itself is increasingly providing answers to searcher’s web queries at the expense of content publishers and websites. Among his findings: Google solves half […]
Read More… from Google is taking over search traffic. What does that mean for your non-profit?
My family and I are currently renovating our home. It’s a major undertaking of time and money. When the work’s complete, I’m going to be certain to upkeep our investment so that we can live comfortably – but also so I can ensure that all of the resources that went into it were well spent. […]
Read More… from Three Things Your Website Should Be Doing Yesterday
Are you a nonprofit organization? Do you have a website? Well, then it’s time to apply for some free money from Google Ad Grants. Free money doesn’t exist, you say? Au contraire, my friends. Google Ad Grants awards up to $10,000 per month in in-kind AdWords advertising. I’m not sure you were paying attention – that’s $10,000 per month. […]
These days, you can find off-the-shelf Web applications for just about any function your business requires. Have an event coming up and need a quick page? Eventbrite should do the trick. Need a basic “contact us” form for your Web site? Think Wufoo. Heck, with a product like Squarespace, you can even build an entire Web site on your […]
Read More… from When Off-The-Shelf Doesn’t Cut It: 3 Reasons to Build Your Own Web Applications
A while back, I posted about the value of Facebook as an audience-building tool for non-profits and social causes. My purpose was to counter the argument that organizations shouldn’t consider Facebook a central component of their online strategy, given that it’s become a pay-to-play platform. Today, I’m going to continue to build the case as to why […]
Read More… from Why Facebook Still Matters for Non-Profits, Pt. 2